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5 Reasons Why Businesses Need to Start Email Marketing Automation Today

email marketing automation

Wouldn’t it be great if your email campaign ran smoother, even in your absence? With email automation and proper execution, businesses can eliminate mundane tasks and save extra cost and time on sending cold emails to potential clients.

Automated emails are much more relevant and personalized and have better chances of click-through rates. Nearly 80% of businesses and audiences prefer to read emails instead of advertisements. Therefore, you can expect better sales and revenue for your business.

Let’s discuss the perks of using email marketing automation tools for businesses.

What exactly is Email Marketing Automation? 

Email marketing automation automatically sends emails to subscribers via email marketing automation software. The process of shipping email is triggered with an action and time input of the subscriber on your list.

Reasons to Use Email Marketing Automation Software

Here are some solid reasons to start email marketing automation software today. 

  • Show Actual Care to Subscribers 

Though email automation sounds like AI work, it sets a platform to show personal care to your subscribers. It helps to send relevant messages through emails at the right time by understanding their key requirements.

Let’s take an instance to make it clear, a subscriber recently turned into your customer. So, emailing them right about your deals and personalized products can build a long-lasting relationship and create a lasting impression on the customer’s mind.

The customer feels valued when you share customized emails. It helps to stay consistent with your content and improve your relationship. This could only be possible with an automation campaign. You’ve to write a message and set the automation campaign time, and leave the rest to technology!

  • Stay Organized With Email Automation 

Manual campaigns sometimes create an overburden on the marketing team. Moreover, it becomes difficult to send cold emails to subscribers timely.

Email campaign automation is a great way to free up some time and organize your marketing campaign. With email automation software, companies can create marketing and email calendars to send emails. Moreover, you have complete control over the email process and will never miss a campaign. 

  • Make Maximum Out of Internal Resources 

With email automation tools, you can use your internal resources. You can have pre-writing messages and schedule your email drip cycle. This helps with day-to-day task management and helps to reduce the requirement of an outsourcing email campaign.

You also get pre-designed templates and various email copy ideas to generate result-driven emails. Besides this, sending emails manually saves a lot of time and effort. It reduces your email design cost. Overall, a win-win for all.

  • Save Plenty of Time 

Manual email writing and campaign is a time-consuming tasks for teams. But with email automation software, you can save a lot of time and effort. Moreover, you will be able to invest your time in creating result-driven content and in generating new products. 

  • Real-Time Result Tracking 

It’s hard to find out which email is open and which emails generate responses when you do it manually. But with an email automation tool, you can monitor everything in real-time.

The email marketing automation software helps track the activities for KPIs (key performer indicators). Whether you want to analyze your email data or need to analyze click rates, an email automation tool gets the job done automatically. 

  • Grow Revenue Faster

When you use email marketing automation, you can track click-through rates and action subscribers without going through the pain over and over. Moreover, you will be able to engage with your leads and improve your sales funnels, eventually driving sales and revenue.

In A Nutshell 

An email campaign can be fruitful for companies if it is done precisely. However, some companies cannot send emails consistently to clients because of poor time management. With email automation tools, you can achieve your goals and save precious time.

If you want to enjoy an effortless email campaign and leverage automation tools for better results, connect with Growth Media Strategy. We provide you with the best email marketing automation software, and our experts track everything to help run your campaign smoothly.

Start marketing your business the right way with Growth Media Strategy