Everything you need to know about building a great brand online and creating a thriving business online
A brand is how people associate with your company and your products and the sentiments they carry when they do business with you. It is of extreme importance to build a great brand these days and more importantly, build the brand mighty and tall online.Â
It is fascinating how so many companies have merely an online presence and operations, moving away from the conventional brick-and-mortar type of business model. This need not necessarily be the case for all businesses, making it essential for all brands to build a strong online presence to establish themselves among numerous companies.Â
The importance of building a brand online
Entrepreneurs often underestimate the impact a great brand presence can have. A company’s efforts towards giving it the right touch of branding can directly impact its customer acquisition, customer experience, brand loyalty and preferability.Â
Who does a brand affect?Â
CustomersÂ
EmployeesÂ
Potential customersÂ
Referral partnersÂ
Here are the top 7 steps to build a brand onlineÂ
- Brand name and logo
- Brand motto, vision and missionÂ
- Building an online presenceÂ
- Identifying the Target Group Â
- Plan for brand awarenessÂ
- Marketing plan to extend it from awareness to purchaseÂ
- Comprehensive marketing plan and lead generationÂ